Elvive Color Vibrancy Protecting Shampoo

L'Oreal Paris Color Vibrancy Nourishing Shampoo keeps color treated hair shiny and beyond brilliant. Cleansing shampoo powered by Anti-Oxidant [UV] system protects hair color and shields color from fading. For best results and amazing shine, use L'Oreal Color Vibrancy shampoo and conditioner together for up to 60 days of sealed-in color vibrancy*. *Based on 4 washings per week using the system of shampoo and conditioner. Packaging may vary. L'Oreal Paris Hair Expert is now L'Oreal Paris Elvive. New look, same amazing formula.